Why your fundraise isn't real news anymore - we're not in 2016 - getting your funding covered is not a given - what makes the news is the quality of investors or the interesting (non VC/angel) source of funding and how your business sits in the wider ecosystem. '...Concentrate on concrete trends, happy customers, how the business model is completely different than before…and personal story that will really resonate with users or customers'
The new rules of beauty PR - Business of Fashion - not just relevant to beauty startups but any company with a physical product to launch should read this.